Facebook had 2.8 billion monthly active users in July 2021, placing it 1st among the world’s most ‘active’ social media platforms. These latest figures indicate that roughly 36.8% of all the people on Earth use Facebook today.
That’s why Facebook Ads offer some fantastic opportunities to make the most of the platform and increase your company growth and sales. As with all paid ads, it’s essential to set up your advertising campaigns for the win from the very beginning.
In April this year, Apple’s App Tracking Transparency (ATT) policy that requires apps to ask permission to track users’ data, went into effect. This made it especially for small businesses worldwide very challenging to continue running Facebook Ads profitably.
There’s no easy fix to this, but we deploy workarounds for all of our clients. We are still able to generate revenue consistently as you can see below.
For one of our eCommerce clients we turned $10,748 into $87,287 within 1 month!
How are we still able to get these results?
We always take a full funnel approach, and consider all different parts of the funnel.
Our strategy involves tailoring our offers and marketing messages to the particular stage a customer is currently at.
Rather than focusing only on sales, it considers the entire customer journey and we always want to nurture users and provide them with the best possible experience.
This also includes website conversion rate, page load speed, sales copy, etc.
These seemingly small changes can have a huge impact on how much revenue an E-commerce site generates.
Take this screenshot from our US client’s ads manager as an example – just three months ago they were spending around $2,500 per month and barely breaking even.
Fast forward just a few months and they are making over $103,142 per month with Facebook ads alone.
And Facebook Ads can do the same for your business.
It’s time to make your ad dollars count, scale your brand and blow up your sales.